Social media

Our approach to social media

Vancity is a member-owned, community-based credit union and we strive to develop community value through everything we do. Engaging with our current and future members on issues that matter to them allows us to bring greater impact to the communities we serve.

Social media is one great way for us to have these conversations and hear your feedback. So, follow us and join in the conversation!

Become a Vancity fan on Facebook

Follow @Vancity on Twitter

Follow Vancity on LinkedIn

Follow @VancityCU Instagram

Subscribe to Vancity's Youtube Channel

Our privacy policy applies to the use of social media by Vancity.

Content

The content we share across our social media channels aims to keep you informed about the latest happenings around Vancity and your local communities. We attempt to create content with a purpose every time we post.

Some of the content you may see includes:

  • New products, services, promotions or contests.
  • Community events and happenings
  • New articles from our blog
  • Financial literacy tips and help
  • Media releases and news
  • Content that showcases our community impact work and our vision and values

In addition to the content above, you will also see that we share and retweet news and links from our community that are aligned to our values and we believe will be relevant and helpful to our followers.

Following/Followers

Some social media accounts allow us to not just be followed, but to follow accounts that are relevant to us. This could include individuals, local businesses, community organizations, co-operatives or thought leaders relevant to the impact work we do as an organization. Our choice to follow these accounts does not imply an endorsement or association of any kind. Should a Vancity social media page follow you and you do not wish to be followed by Vancity, please follow these guidelines from Twitter, Facebook or Instagram.

Social Media Advertising

We strive to deliver you content, products and services that are interesting and useful to you. One way we do this is through interest-based, behavioral advertising with our third party social media providers like Facebook or Twitter. Vancity uses third-party advertising tracking on Vancity.com to gather information about your online activities, like the pages you visit the most. This information may then be used to deliver advertising that’s customized to your interests on our third-party social media pages. We will never track or monitor your private activity within Online Banking or any other secure areas of our website. For full details on how we protect your privacy please visit our Privacy Policy.

Some of our third-party advertisers include:

  • Google
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube

To have better control of what ads you see from us on these third-party platforms, you can take full control of your settings: Google, Facebook, Instagram, Twitter, LinkedIn, YouTube.

Online Member Support

Our members are frequently looking for new, convenient ways to receive service and support for their banking needs. Social media is an incredible tool to have your questions answered in a timely manner. At Vancity, providing exceptional support to our members is core to what we do. Our social media support team is on hand Monday to Saturday, 8am PT – 8pm PT and Sunday 10am PT – 5:30pm PT to answer your questions and provide support. Vancity staff will never ask for your account information, social insurance number or PAC, PAN numbers over social media. We may ask you to direct message or private message us your phone number or that you message us securely through your online banking, so that we can connect with you to verify your account information and provide additional support on a secure channel.

When Leaving Vancity’s Website

All Vancity social media pages are owned by third parties unaffiliated with Vancity. We are not responsible for these third-party privacy or security policies. For full details on the policies of these third party social media sites, please visit them directly: Facebook, Twitter, Instagram, LinkedIn, YouTube.

Vancity Staff on Social Media

Our social media channels centre on our community from our employees to our members, local businesses and community organizations, our approach to social media is that our employees should represent us online as well. We give them some guidelines and then ask them to bring their unique perspective to our larger conversation. Vancity upholds everyone’s right to privacy online, and we ask our employees to do the same. We will never discuss a member’s personal transactions or account information online through personal staff accounts and instead direct our members to contact their branch or our Member Service Centre at 1.888.Vancity, so that their confidential information can be kept confidential.

Sponsored Content

At Vancity we’re fortunate to have many passionate staff and members who are engaged on social media and who will often share Vancity related content on their personal social media channels. These individuals are not compensated for these social media posts and are sharing content by their own will.

We will occasionally collaborate with Vancity members and non-members on sponsored (paid) content. We do this to share our content with a wider audience to help grow awareness of Vancity.

Sponsored content will always disclose that the content is paid with one or more of the following indicators:

  • Hashtags: #sponsored, #ad or #paid will be displayed for sponsored Twitter or Instagram posts
  • ‘Sponsored’: Paid articles, blogs, videos or Facebook posts will always clearly display ‘sponsored’

We strive to build authentic and transparent relationships with our members and the communities we serve through everything we do, including sponsored content.

Protect Yourself Online

Protecting your privacy is our top priority. Please consider these techniques for remaining secure while using social media.

  • Never publicly post your personal details such as your phone number, date of birth, address or employment details or common security questions (like your mother’s maiden name).
  • Be judicious about whom you allow to be your “friend” online, or to join your network.
  • Protect your mobile device. Do not leave your device unattended at any time and ensure you have privacy while using the Vancity mobile app. Ensure your phone’s password protection is up to date and be familiar with your account agreement obligations. More information about limiting your liability and our security guarantee can be found here.
  • Review all third-party social media pages’ privacy policies, guidelines and security settings prior to use.

For full details of how to protect yourself online visit our Privacy and Security page.

Questions/Comments

If you have any questions or comments on Vancity’s social media activities, please email socialmedia@vancity.com.