William Azaroff

Executive Lead, Member Experience & Community Engagement


As the Executive Lead of Member Experience & Community Engagement, William Azaroff leads the lines of business serving Vancity's more than half a million individual, business and not-for-profit members’ financial, small business, commercial and wealth management needs. He is responsible for delivering a differentiated member experience that meets members' long-term needs.

The Executive Lead role is part of an innovative approach to leadership in which this executive position is filled on a rotating basis between three leaders. Together this group of three colleagues is co-leading the division to deliver transformational growth with impact.

William joined Vancity in 2005 to lead the credit union's online and interactive marketing efforts, developing strategic online initiatives aimed at building brand, extending community leadership differentiation and increasing product promotion and sales. He's held several leadership roles since then and was most recently Vice President of Community Investment.

In 2014, William was elected to the board of Modo, a car-sharing co-operative offering 500 cars, trucks, vans, hybrids and EVs to a growing membership of 17,000 in Metro Vancouver and Victoria. He is proud to be Chair of the Board of an organization that is estimated to remove 9-13 private vehicles from our roads with every new Modo car added.

An editor of the Credit Union Water Cooler website and annual conference, he's a recovering filmmaker, longtime blogger, seasoned speaker and dialogue facilitator focused on the intersection of community investment, leadership, engagement marketing and the world of co-ops. And he’s recently become an amateur music producer too.